![]() ![]() ![]() As the following chart illustrates, the gap between the two streaming services has gradually widened from 20 million when Apple Music was launched to roughly 60 million by March 2020. If anything, Spotify appears to be pulling away from Apple Music in terms of paid subscribers. Apple’s financial and marketing power combined with an installed base of hundreds of millions of iOS devices seemed like a tough combination to beat for the Swedish music streaming pioneers.Īnd yet, ever since Apple launched its own streaming service halfway through 2015, Spotify has managed to keep Apple Music at arm’s length. When Apple launched Apple Music five years ago, on June 30, 2015, many people thought it would be a question of ‘when’ rather than ‘if’ Apple would catch up with and eventually surpass Spotify. ![]()
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